A healing journey

Moved by Dona’s traumatic childbirth experience at Tetovo Hospital, Tosheva initiated this project with the support of three young designers and photographer Erina Bogoeva.

We upcycled three clothing pieces from past #irinatosheva collections, infusing them with renewed strength to spotlight the urgent need for healthcare reform in North Macedonia. The products sold out in less than 24 hours, with all proceeds donated to a single mother fighting uterine cancer, a beneficiary of the organization Real Acts of Kindness.

This project represents a healing journey where personal scars were transformed into acts of love and support, demonstrating the power of creativity to inspire change.

Illustration: @jules.on.tabularasa