Project Description

Sometimes you can see it. Glittering in the dark. Glowing between the words in stranger’s sentence. The illusion of the world as it was meant to be. Sky with starry dust and candy cover. Until the sweetness melted away to a hard center of bizarre reality. Utopia.

Don’t wait, book an appointment and check out the new summer collection.

fashion design: Irina Tosheva
shoes: Chantel & SWithADot
make up: Viktor Mirchevski
hair: Hairhouse by Darko Petkovski
photo: Miladin Papovic
models: Sandra Cvetkova (Models In) & Bojana Nushkova (Podium)
graphic design: Kristina Manceva
special thanks to: A.D Makedonska Poshta, Musandra, GTC, A.D. Evropa

Looking at the smartphones, absorbed in thoughts, rushing towards daily obligations often we do not notice the things around us. This was the challenge for presenting Tosheva’s summer ’18 collection as guerrilla-action, with posters across the central city area. Beside the editorial photos only the official website was written, and the results completely exceeded expectations. A few days while quietly, without any announcements on social networks, the campaign lasted, the website was recording hundreds of visits per day. On the very first day several appointment bookings for visiting us in the atelier were made. The whole concept may have been risky, but definitely it was worth it.

photo: Erina & Marjan