Did you do something of significance today? Ask yourself this question during each moment of sincere happiness. It is a skill to build a lasting memory out of state of transience. Smiles can leave a permanent mark. To fight our weakness, we must arm ourselves with brightness. Permanent values and art surpass us making us forebears to our descendants. This is the cruel and loud voice of Memento Mori, Irina Tosheva’s fall/winter ’13/’14 collection. The lightness which has become a staple of the designer’s work this time is colored in pink. It finds its contrast in the print that reminds us that we are not here forever. Think on this before falling asleep.